Stagwell Announces Goal to Increase 2025 Ad Spend in News Media by 22% Year-Over-Year

Core Insights - Stagwell announced a 22% year-over-year increase in ad spend for news in 2025, emphasizing the importance of news media for reaching key stakeholders [1][2] - The Future of News initiative aims to strengthen the relationship between news and marketing, highlighting the value of trusted journalism for business [2][3] Group 1: EMEA CEOs and Board Directors' Perspectives - 89% of EMEA CEOs and Board Directors closely follow the news, reading an average of five articles daily [1] - 80% believe news media provides a powerful medium for companies to reach stakeholders [6] - 85% view advertising on news media as a good investment, with 92% of GCC CEOs and Board Directors agreeing [6] Group 2: Brand Safety Concerns - 71% of EMEA CEOs and Board Directors feel that brand safety protocols are overapplied, negatively impacting media outlets and advertisers [6] - Only 9% believe that safety protocols should not be used at all [6] - Sentiment regarding the necessity of brand safety protocols varies by region, with 26% in Germany, 47% in France, and 51% in the GCC supporting their application across all news media types [6] Group 3: Event and Industry Engagement - Stagwell hosted panel discussions featuring industry leaders to discuss the role of journalism in society [4] - The Future of News initiative includes research and events aimed at fostering informed discussions around brand safety and the advertising landscape [2][4]