Apple puts Vision Pro exec in charge of Siri in exec shaekup
AppleApple(US:AAPL) TechCrunch·2025-03-20 19:07

Core Insights - Apple is restructuring its leadership for Siri's AI features due to dissatisfaction with current performance [1][2] - CEO Tim Cook has appointed Mike Rockwell to lead the Siri team, replacing John Giannandrea [2] - Siri's inability to compete with modern AI has led Apple to integrate third-party AI services [3] Leadership Changes - Tim Cook has lost confidence in John Giannandrea's ability to execute product development for Siri [2] - Mike Rockwell will report to software chief Craig Federighi, while Paul Meade will take over the Vision Products Group [2] Performance Issues - Siri has struggled to answer basic queries, prompting Apple to delay the rollout of a more personalized version until next year [3] - Recent tests revealed Siri's failure to answer simple questions correctly, indicating a need for improvement [3]