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Nike Q3 EPS Outperforms, Revenue Down 9%
NKENIKE(NKE) The Motley Fool·2025-03-20 21:03

Core Insights - Nike reported strong earnings per share (EPS) of 0.54,significantlyexceedinganalystsexpectationsof0.54, significantly exceeding analysts' expectations of 0.30, despite a year-over-year revenue decline of 9% to 11.27billion[1][6][3]FinancialPerformanceEPSforQ32025was11.27 billion [1][6][3] Financial Performance - EPS for Q3 2025 was 0.54, compared to an estimate of 0.30andaprioryearEPSof0.30 and a prior year EPS of 0.77, reflecting a 30% decrease [3] - Revenue reached 11.27billion,surpassingtheestimateof11.27 billion, surpassing the estimate of 11.02 billion but down from 12.4billioninQ32024,markinga912.4 billion in Q3 2024, marking a 9% decline [3] - Net income was 0.8 billion, down 32% from 1.2billioninthepreviousyear[3]Grossmargindecreasedto41.51.2 billion in the previous year [3] - Gross margin decreased to 41.5%, down from 44.8% in Q3 2024, a decline of 3.3 percentage points [3] Business Overview - Nike is a leading supplier of athletic footwear and apparel, with brands including Nike, Air Jordan, and Converse, focusing on product innovation and direct-to-consumer sales [4] - The company emphasizes digital platforms and company-owned stores to enhance margins and consumer engagement [4] Strategic Initiatives - Nike aims for growth through brand storytelling and athlete engagement, with a focus on a "Win Now" strategy to strengthen brand presence and drive product innovation [5] - The company is committed to innovation in sports apparel, despite recent sales declines, and has renewed marketing contracts with major sports leagues [9] Market Challenges - The quarter faced financial challenges, with a notable 17% revenue drop in Greater China, indicating regional economic impacts and competitive pressures [6] - Direct-to-consumer revenue fell 12% year over year to 4.7 billion, with digital sales down 15%, contradicting management's digital transformation efforts [7] Cost Management and Shareholder Returns - Operational costs were reduced by 8%, partially offsetting gross margin declines, while marketing expenditures increased by 8% [7] - The tax rate decreased from 16.5% to 5.9% due to a significant deferred tax benefit, and the company allocated about $1.1 billion for dividends and buybacks [8] Future Outlook - Management provided minimal guidance but reiterated a focus on product innovation and readiness to navigate a dynamic market landscape [10] - Positive developments in international markets, particularly Greater China and Europe, are crucial for overcoming recent revenue challenges [11]