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Apple is reportedly losing $1B per year on its streaming service
AppleApple(US:AAPL) TechCrunchยท2025-03-20 21:11

Core Insights - Apple is incurring losses exceeding $1 billion annually on its streaming service, Apple TV+ [1] - Apple TV+ is the only service in Apple's portfolio that is not profitable [1] - The company has invested approximately $5 billion in content each year since the service's launch in 2019, reducing this figure to $4.5 billion for 2024 [1] - Despite receiving over 2,500 award nominations and wins, Apple TV+ has not kept pace with competitors like Netflix, Disney+, and Amazon Prime Video in subscriber numbers [1] Subscriber Estimates - Apple TV+ is estimated to have around 45 million subscribers, although Apple does not disclose exact figures [2] - In comparison, Netflix leads the streaming market with 301 million subscribers [2]