Core Insights - AXIL Brands, Inc. is focusing on expanding its offline retail presence and entering international markets as part of an 18-month marketing initiative [1][2] - The company aims to raise awareness about hearing loss, which affects over 1.5 billion people globally, while promoting its innovative hearing solutions [2] - By the end of 2026, AXIL targets a balanced revenue mix of 30% from retail, 30% from online sales, and 30% from international markets [2] Group 1 - AXIL is recognized for pioneering the in-ear hearing protection category and is leveraging its industry leadership to reach new customers worldwide [1][3] - The company is expanding partnerships with major retailers and distributors in the U.S. to enhance its offline presence [3] - AXIL has secured strategic distribution agreements in major hubs across the European Union and is negotiating in Asia-Pacific markets [3] Group 2 - The initiatives aim to make AXIL's products accessible to a broader audience, addressing both recreational and occupational hearing protection needs [3] - The company is exploring options for its legacy hair care and skin care subsidiary to maintain focus on its core business while maximizing shareholder value [4] - AXIL Brands manufactures and markets premium hearing enhancement and protection products, including ear plugs, earmuffs, and earbuds, under the AXIL brand [5]
AXIL Brands Sets Sights on Offline Expansion and Global Market Growth