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NIKE Q3 Earnings Beat Estimates, Digital Revenues Down 15% Y/Y
NKENIKE(NKE) ZACKS·2025-03-21 17:45

Core Viewpoint - NIKE Inc. reported third-quarter fiscal 2025 results with both revenues and earnings per share (EPS) declining year over year, despite beating Zacks Consensus Estimates for both metrics [1][2]. Financial Performance - EPS for the quarter was 54 cents, a 30% decline from the previous year, but exceeded the Zacks Consensus Estimate of 28 cents [1]. - Revenues decreased by 9% year over year to 11.27billion,surpassingtheZacksConsensusEstimateof11.27 billion, surpassing the Zacks Consensus Estimate of 11.03 billion. On a currency-neutral basis, revenues fell by 7% [2]. - NIKE Direct revenues were down 12% to 4.7billion,witha154.7 billion, with a 15% drop in NIKE Brand Digital and a 2% decline in NIKE-owned stores [3]. Segment Performance - NIKE Brand revenues totaled 10.9 billion, a 9% decline year over year, affected by decreases across all geographies [5]. - In North America, revenues fell 4% to 4.9billion,withNIKEDirectdown104.9 billion, with NIKE Direct down 10% [6]. - EMEA revenues dropped 10% to 2.8 billion, with NIKE Direct down 12% [7]. - Greater China saw a 17% revenue decline to 1.7billion,withNIKEDirectdown111.7 billion, with NIKE Direct down 11% [8]. - APLA revenues fell 11% to 1.5 billion, with NIKE Direct dipping 4% [9]. Cost and Margin Analysis - Gross profit declined 16% to 4.7billion,withgrossmargincontractingby330basispointsto41.54.7 billion, with gross margin contracting by 330 basis points to 41.5% due to increased discounts and higher product costs [10]. - Selling and administrative expenses decreased by 8% to 3.9 billion, but as a percentage of sales, SG&A expenses increased by 50 basis points to 34.5% [11]. Shareholder Returns - NIKE returned 1.1billiontoshareholders,including1.1 billion to shareholders, including 499 million in share repurchases and 594millionindividends[14].AsofFebruary28,2025,thecompanyhadrepurchased119.3millionsharesfor594 million in dividends [14]. - As of February 28, 2025, the company had repurchased 119.3 million shares for 11.8 billion as part of its four-year $18 billion share repurchase program [14]. Outlook - For the fourth quarter, management expects revenues to decline in the mid-teens range, with gross margin likely decreasing by 400-500 basis points [16]. - SG&A expenses are projected to increase in low to mid-single digits, while the company continues to manage expenses and invest in demand creation [17].