Stellantis(STLA) Prnewswire·2025-03-21 20:00Core Insights - Dodge is returning to the Spring Fest event in Southern California to showcase customizations for the all-new Dodge Charger Daytona, appealing to muscle car enthusiasts [1][3][9] Company Overview - Dodge has a rich history of 110 years, continuing the legacy of its founders, John and Horace Dodge, and is recognized as America's performance brand [7] - The company is part of Stellantis, a leading global automaker and mobility provider [10] Event Details - Spring Fest, which started in 2004, has evolved into a major gathering for fans of Dodge vehicles, particularly the Charger, Challenger, Magnum, and Chrysler 300 [2] - The event is set to take place on March 21-22, 2025, after a five-year hiatus [3] Product Highlights - The next-generation Dodge Charger features a design inspired by the 1968 model, with a widebody frame, patent-pending R-Wing, and vibrant exterior colors [3][8] - The all-new Dodge Charger Daytona is touted as the world's quickest and most powerful muscle car, with options including a 550-horsepower variant powered by a 3.0L Twin Turbo Hurricane High Output engine [8] Market Insights - California is a key market for Dodge, being the largest EV market in the U.S. with over 376,000 EV registrations last year, which is three times that of the next closest state [4] - The Spring Fest event provides an opportunity for Dodge to engage with customers, gather feedback, and showcase new products and customization options [4][9] Customization Options - Dodge is introducing Fratzog dual stripes as a popular customization option for the Charger, featuring a unique design that includes red trim accents [5][6] - Attendees at Spring Fest will have the chance to vote on potential future exterior colors for the next-gen Charger [4][9]