Yanghe(SZ:002304) Xin Lang Cai Jing·2025-03-24 07:38Core Viewpoint - Yanghe Co., Ltd. has launched the seventh generation of its Hai Zhi Lan product and the Yanghe High-Line Glass Bottle Wine, aiming to continue its legacy and adapt to changing consumer trends in the Chinese liquor market [2]. Group 1: Product Launch and Performance - The seventh generation of Hai Zhi Lan has achieved annual sales exceeding 100 million bottles and has over 300 million annual consumers, making it the only product in the Chinese liquor industry priced at around 100 yuan to reach the 10 billion yuan sales milestone [2]. - The product has undergone six iterations, with each generation improving upon the last, establishing itself as a "national classic" in the market [2]. Group 2: Market Strategy and Consumer Trends - The company identifies three consumer trends: rational consumption, self-indulgence, and cultural appreciation, and aims to leverage these trends to enhance its product offerings [2]. - Yanghe's dual-line strategy focuses on leveraging production capacity and base liquor reserves to initiate a "quality revolution" in the mass liquor market, aiming to balance price and quality through supply chain advantages [2].