Shaq-A-Licious XL Gummies Named Official Gummy Of March Madness

Company Overview - The Hershey Company has launched Shaq-A-Licious XL Gummies, which have been named the Official Gummy of March Madness, enhancing its partnership with the NCAA [1][2] - Hershey's portfolio includes over 20 iconic brands and generates more than $11.2 billion in annual revenues, with products available in approximately 70 countries [9][10] Product Details - Shaq-A-Licious XL Gummies were created in partnership with Shaquille O'Neal and launched in 2024, featuring two varieties: Shaq-A-Licious Originals and Shaq-A-Licious Sours [4] - The Originals are shaped like Shaq's face and come in peach, berry punch, and orange flavors, while the Sours include green watermelon, pineapple, and mixed berry flavors [4] Marketing and Promotions - The partnership with the NCAA includes promotional activities during the Final Four weekend, such as product sampling and interactive fan experiences [3] - Hershey's collaboration with Operation Homefront highlights its commitment to community support, particularly in relation to military families [3] Brand and Celebrity Influence - Shaquille O'Neal is a prominent figure in sports and entertainment, known for his successful career as an NBA player and his various business ventures [5][6] - O'Neal's brand resonates with consumers through his "Business of Fun" mantra, which is reflected in the marketing of Shaq-A-Licious XL Gummies [5][6]