Nike Stock: Is the Worst Over?

Core Viewpoint - Nike continues to face declining revenue and profits, with expectations for further deterioration in the upcoming fiscal fourth quarter [1][4][10] Financial Performance - Nike reported a 9% decline in sales, totaling $11.3 billion, and earnings per share dropped to $0.54, down from $0.98 a year ago [1][2] - The company anticipates mid-teens revenue decline for Q4 and a gross margin decrease of 400 to 500 basis points due to unfavorable shipment timing and new tariffs [4][11] Leadership Changes - Elliott Hill has replaced John Donahoe as CEO, aiming to refocus on retailer relationships and a pull marketing strategy [3][12] Market Segments - The running segment saw mid-single-digit growth, driven by new product launches, while overall revenue in the Asia-Pacific Latin America segment fell by 4% on a currency-neutral basis [7][8] - Performance footwear and apparel experienced growth, although this was offset by declines in sportswear and the Jordan brand [8] Strategic Outlook - Management expects headwinds from the Win Now turnaround strategy to moderate after Q4, with a potential financial recovery beginning in fiscal 2026 [5][11] - The company is working on inventory overhaul and aims to return to a full-price business model, a process expected to take several more quarters [9][14] Investor Sentiment - Despite beating analyst estimates, investor confidence remains low, with the stock hitting a five-year low and hovering around seven-year lows [2][13] - The current situation presents a potential opportunity for investors, as the margin reset and focus on retail relationships may lead to improved performance in the future [14]