Core Viewpoint - The company, Zhongxu Future (9890.HK), has issued a profit warning, projecting a net profit between 10 million and 50 million yuan for 2024, a significant decrease from 273 million yuan in the previous year, but is expected to reverse its losses by the end of 2024 [1][2]. Group 1: Financial Performance and Forecast - In the first half of 2024, Zhongxu Future recorded a net loss of 385 million yuan, primarily due to increased operating expenses and asset impairment provisions, which are expected to impact the overall performance for the year [1][2]. - Despite the challenges, the company anticipates a strong recovery in the second half of 2024, with operational improvements expected to enhance profitability beyond last year's levels [2]. Group 2: Strategic Focus and Market Environment - The company is focusing on its core gaming business, benefiting from a strategic transformation that aligns with the growth of the gaming market, which reached a record sales revenue of 325.78 billion yuan in 2024 [3]. - The gaming user base in China has also reached 674 million, indicating a robust market environment that supports the potential for revenue growth from new game launches [3]. Group 3: Product Development and Growth Potential - Zhongxu Future is actively developing and launching new games, with over 20 games in reserve and more than 10 IP resources, which are expected to contribute to revenue and maintain market interest [4]. - The company’s long-term growth is supported by its deep experience in game operations, allowing it to maximize the potential of new titles once they enter the revenue recovery phase [4]. Group 4: Globalization and Technology Integration - The company is expanding its global footprint, with successful game launches in overseas markets, such as Vietnam and Thailand, where its titles have topped app store charts [6]. - Zhongxu Future is integrating advanced technologies like VR/AR and AI into its operations, enhancing game quality and operational efficiency, which is expected to lower costs and increase profitability [7].
盈警背后：中旭未来(9890.HK)24下半年经营显著转好，多重因素打开未来增长空间