Core Viewpoint - Qinqin Food has returned to profitability after three years, reporting a revenue of 996 million yuan in 2024, a 1.5% increase year-on-year, and a net profit of 21.13 million yuan, compared to a loss of 2 million yuan in the previous year [1][2]. Revenue Performance - The company achieved a revenue of 996 million yuan in 2024, with a year-on-year growth of 1.5% [1]. - The jelly product line remains the largest revenue contributor, generating 531 million yuan in sales, but this represents a decline of approximately 6.5% compared to 2023, accounting for 53.2% of total revenue [2][3]. - The seasoning business also saw a decline, with sales dropping by 6.6% in 2024 [2]. - In contrast, the puffed food segment, which includes shrimp strips and chips, experienced growth, with sales reaching 312 million yuan, a 13.7% increase year-on-year [2][3]. Product Diversification - Other product categories, including candy, dried fruits, nuts, biscuits, and rice wine, contributed to revenue growth, with a 30% increase in sales attributed mainly to new rice wine products [3]. - Qinqin Food has established a rice wine production base in Xiaogan, Hubei, which began trial production in 2020 [3]. Investment and Operational Adjustments - The company has been adjusting its investment strategy, closing a loss-making production base in Ningxia and recording a one-time disposal loss of approximately 6.1 million yuan [5][6]. - Qinqin Food reported a net loss of 0 yuan from fair value changes in 2024, marking a significant improvement compared to previous years [5]. - The gross profit margin for 2024 was 28.3%, an increase of 1.9 percentage points year-on-year, although it remains lower than the 42.4% margin reported a decade ago [6]. Strategic Outlook - The company is exploring growth opportunities through brand expansion, channel iteration, and market penetration, while also seeking investment in rapidly developing consumer goods that align with its business [4][5]. - The challenges faced by Qinqin Food include increased competition from emerging snack brands and changing consumer preferences towards healthier and more convenient options [6].
果冻销售未达目标，米酒卖得好⋯⋯老牌休闲零食企业亲亲食品去年扭亏为盈