雀巢集团CEO：上任半年两次来华，还要集中发力这些重点业务

Core Insights - Nestlé's new CEO, Laurent Freixe, emphasizes the company's commitment to the Chinese market, focusing on coffee, pet food, and nutrition as key growth areas [1][6][9] - The Chinese market is viewed as stable and innovative, with significant changes noted since Freixe's last visit eight years ago, particularly in technology and consumer behavior [2][3] - Nestlé's recent acquisition of the remaining 40% stake in Xu Fu Ji reflects confidence in the Chinese market and aims to enhance its presence in the candy sector [5][6] Investment Focus - Nestlé plans to invest heavily in three main sectors in China: coffee, pet food, and nutrition, recognizing the potential for growth driven by urbanization and an aging population [8][10] - The company aims to streamline its operations by focusing on fewer, larger, and more impactful business areas, responding to global consumer trends towards rational consumption [6][7][8] Digital Transformation - Digitalization and artificial intelligence (AI) are central to Nestlé's strategy, with the company leveraging AI to enhance operational efficiency and decision-making processes [10][11] - The integration of AI in supply chain management and product innovation is expected to significantly improve responsiveness to market demands [10][11] Market Dynamics - The Chinese government’s recent initiatives to stimulate consumption are seen as beneficial for Nestlé's growth strategy in the region [3] - The rise of "self-indulgent" consumption trends in China presents additional opportunities for Nestlé in the snack and leisure food segments [9]