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European Wax Center's EWC TREAT® Brightening Ingrown Hair Wipes Wins 2025 NewBeauty Award
EWCZEuropean Wax Center(EWCZ) Prnewswire·2025-03-25 14:01

Group 1 - European Wax Center, Inc. has won the NewBeauty Award for its EWC TREAT® Brightening Ingrown Hair Wipes, recognized as the "Best Ingrown Hair Treatment" in the 2025 NewBeauty Awards [1][3] - The EWC TREAT® Brightening Ingrown Hair Wipes feature an enhanced formula that includes vitamin C, azelaic, kojic, and lactic acids, aimed at improving skin tone and preventing ingrown hairs [2][4] - The company operates over 1,000 centers across 45 states, performing more than 23 million services annually, and generated sales of 951millioninfiscal2024[5]Group2TheNewBeautyAwardsprogramhasexpandedsignificantlysinceitsinceptionin2010,growingfrom75winnersto395inthecurrentyear,highlightingtherigoroustestingandselectionprocessbyNewBeautyeditors[3][6]TheEWCTREAT®BrighteningIngrownHairWipesarepricedat951 million in fiscal 2024 [5] Group 2 - The NewBeauty Awards program has expanded significantly since its inception in 2010, growing from 75 winners to 395 in the current year, highlighting the rigorous testing and selection process by NewBeauty editors [3][6] - The EWC TREAT® Brightening Ingrown Hair Wipes are priced at 34.50 and are available at all European Wax Center locations and online [4]