Clarion Pointe Pipeline Soars with 70th Hotel Opening

Core Insights - Clarion Pointe has shown remarkable growth, appealing to both travelers and hotel owners in the midscale segment, with a focus on cost-effective and affordable travel experiences [1] - Launched in 2018, Clarion Pointe targets economically savvy customers seeking select-service hotels with modern essentials [1] - The brand benefits from Choice Hotels' strong brand awareness and franchise success system, enhancing its attractiveness to hotel owners [1] Product Offerings - Clarion Pointe hotels feature modern design, curated food and beverage options, fitness essentials, and on-demand TV casting [2] - The brand participates in the Choice Privileges rewards program, which has over 68 million members, and offers a co-branded Mastercard with bonus points for new users [2] Franchise Support - Choice Hotels provides advanced technological tools to franchise owners, including the choiceEDGE guest reservation platform and choiceADVANTAGE property management system, to optimize operations and returns [3] - The company has partnered with Bridge to offer affordable financing solutions for prospective hotel owners [4] Company Overview - Choice Hotels International, Inc. is one of the largest lodging franchisors globally, with over 7,500 hotels and nearly 635,000 rooms across 45 countries [5] - The company has a diverse portfolio of 22 brands, catering to various traveler needs and enhancing value for franchise owners and shareholders [5]