Core Viewpoint - Blue Moon Group (06993) maintains its leading position in the cleaning and personal care industry, achieving a revenue of approximately HKD 8.556 billion in 2024, representing a year-on-year growth of 16.82% [1] Financial Performance - The company reported a gross profit of HKD 5.183 billion, with a year-on-year increase of 14.16%, resulting in a gross margin of 60.6% [1] - The board proposed a final dividend of HKD 0.06 per share [1] Revenue Growth Drivers - Revenue growth was attributed to increased sales across all product categories and channels, excluding direct sales to major clients [1] - Significant sales growth was noted in emerging e-commerce channels, with online sales increasing by 34.1% to HKD 5.104 billion, driven by successful marketing and product mix strategies [1] - Offline distributor sales rose by 13.6% to HKD 3.129 billion, benefiting from overall product sales growth and refined management of distributor channels [1] Market Position - The company's laundry detergent and hand wash products have ranked first in the China Brand Power Index for 14 consecutive years (2011-2024) [2] - The laundry detergent and hand wash products have maintained the highest market share in their respective categories for 15 years (2009-2023) and 12 years (2012-2023) [2]
蓝月亮集团(06993)稳居清洁护理龙头 2024年收益突破85亿港元 同比增长16.82%