FF305 公司名稱： 藍月亮集團控股有限公司 呈交日期： 2026年4月1日 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 06993 | 說明 | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | 庫存股份變動 | | | | 事件 | | 已發行股份（不包括庫存股份）數 目 | 佔有關事件前的現有已發 行股份（不包括庫存 ...

蓝月亮集团 分时图 日K线 周K线 月K线 2.88 0.04 1.41% 1.76% 1.06% 0.70% 0.00% 0.70% 1.06% 1.76% 2.79 2.81 2.82 2.84 2.86 2.87 2.89 09:30 10:30 12:00/13:00 14:00 16:10 0 8万 15万 23万 蓝月亮集团(06993)发布公告，于2026年3月31日斥资3.1万港元回购1.1万股。 ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 藍月亮集團控股有限公司 呈交日期： 2026年3月31日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 不適用 | | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 06993 | 說明 | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | 事件 | | 已發行股份（不包括庫存股份）數 目 | 佔有關事件前的現有已發 行股份（不包括庫 ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 重新提交 公司名稱： 藍月亮集團控股有限公司 呈交日期： 2026年3月27日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 06993 | 說明 | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | 事件 | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | 每股發行/出售價 (註4) | 已發行股份總數 | | | | 已發行股份（不包括庫存股份）數 目 ...

智通财经APP讯，蓝月亮集团(06993)发布公告，于2026年3月30日斥资103.02万港元回购37.2万股。 ...

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 藍月亮集團控股有限公司 呈交日期： 2026年3月30日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 06993 | 說明 | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | 庫存股份變動 | | | | 事件 | | 已發行股份（不包括庫存股份）數 目 | 佔有關事件前的現有已發 行股份（不包括庫 ...

Group 1 - The company, Blue Moon Group, announced a share buyback on March 27, 2026, spending HKD 1.5666 million to repurchase 577,500 shares at a price range of HKD 2.65 to 2.75 per share [1] - The share buyback reflects the company's strategy to enhance shareholder value and indicates confidence in its financial position [1] - The stock price showed a fluctuation with a current price of HKD 2.77, representing a 5.32% increase [1] Group 2 - The trading volume reached a peak of 120,000 shares during the day, indicating active market participation [1] - The stock has shown a consistent upward trend with percentage changes of 5.32%, 3.42%, and 1.90% over different time frames [1] - The company's stock performance is being closely monitored, with daily, weekly, and monthly charts reflecting positive momentum [1]

Core Viewpoint - The consumer goods industry is witnessing a shift where brands are reintegrating shelf e-commerce into their strategic core, indicating a move towards a more mature ecosystem that emphasizes multi-channel collaboration and sustainable growth rather than just rapid expansion [2][6]. Industry Trends - By 2025, China's online retail sales are projected to reach 15.97 trillion yuan, with a year-on-year growth of 8.6%. Live e-commerce transactions are expected to exceed 5 trillion yuan, accounting for nearly one-third of online retail, with a user base of 660 million [2]. - The overall trend in online consumption shows steady growth, with consumers becoming more rational in their shopping behaviors. The proportion of daily sales for essential repurchase categories is steadily increasing, leading brands to focus on stable, sustainable long-term models [2][6]. Brand Strategy - In the high-repurchase essential categories like household cleaning and personal care, brands are shifting their strategies. Blue Moon, a leading laundry detergent brand, has entered a three-year strategic partnership with JD.com, committing to a 50 billion yuan collaboration [3][14]. - The focus for brands has shifted from rapid market share expansion to achieving quality growth, with an emphasis on establishing a stable pricing system and user mindset through shelf e-commerce [9][10]. Consumer Behavior - Consumers in the household cleaning sector have matured in their purchasing decisions, moving away from impulsive buying to a more rational approach where they actively seek out products based on brand reputation, product quality, and convenience [7][8]. - Over 65% of consumers in the household cleaning category actively search for target products and place orders based on need, indicating a shift towards a more informed and deliberate purchasing process [7]. Blue Moon's Approach - Blue Moon's strategy emphasizes the importance of shelf e-commerce, which provides stability in daily sales and allows for better planning of sales cycles, production, and inventory management [11][12]. - The brand's high-end product, the Supreme "Concentrated+" bio-tech laundry detergent, features a high active ingredient content of over 47%, significantly exceeding industry standards, and is designed for efficient use [14][15]. Partnership with JD.com - The partnership with JD.com is characterized by deep collaboration in channel operations, user services, supply chain coordination, and brand building, enhancing the value beyond mere transactions [14][25]. - JD.com offers a comprehensive coverage strategy, including self-operated flagship stores and community convenience stores, ensuring that Blue Moon products are readily available to consumers [19][21]. Operational Efficiency - The collaboration allows Blue Moon to focus on product quality while JD.com manages complex e-commerce operations, resulting in higher operational efficiency compared to other channels [22][23]. - The integration of membership systems between JD.com and Blue Moon enhances customer loyalty and aligns with the target demographic of quality-sensitive consumers willing to pay for better experiences [21][25].

FF305 翌日披露報表 (股份發行人 ── 已發行股份或庫存股份變動、股份購回及/或在場内出售庫存股份) 表格類別： 股票 狀態： 新提交 公司名稱： 藍月亮集團控股有限公司 呈交日期： 2026年3月27日 如上市發行人的已發行股份或庫存股份出現變動而須根據《香港聯合交易所有限公司（「香港聯交所」）證券上市規則》(「《主板上市規則》」)第13.25A條 / 《香港聯合交易所有限公司GEM證券 上市規則》(「《GEM上市規則》」)第17.27A條作出披露，必須填妥第一章節 。 | 第一章節 | | | | | | | | --- | --- | --- | --- | --- | --- | --- | | 1. 股份分類 | 普通股 | 股份類別 | 不適用 | 於香港聯交所上市 | 是 | | | 證券代號 (如上市) | 06993 | 說明 | | | | | | A. 已發行股份或庫存股份變動 | | | | | | | | | | 已發行股份（不包括庫存股份）變動 | | 庫存股份變動 | | | | 事件 | | 已發行股份（不包括庫存股份）數 目 | 佔有關事件前的現有已發 行股份（不包括庫 ...

Core Insights - The company reported a revenue of approximately HKD 84.09 billion for 2025, remaining stable compared to the previous year, while significantly reducing its loss by 56.1% to about HKD 3.29 billion, indicating substantial progress in strategic adjustments [2][3] - The company achieved notable revenue growth in its product categories, with clothing care products generating HKD 74.01 billion, personal care products at HKD 5.78 billion (up 12.8%), and home care products at HKD 4.30 billion (up 3.3%) [2] - The company successfully optimized its overall cost structure, with sales and distribution expenses and general and administrative expenses decreasing by 11.5% and 12.8%, respectively [2] Strategic Developments - The company has been focusing on lean management and cost control, which has led to a significant improvement in its competitive position and operational resilience [2] - Continuous investment in research and innovation has been a priority, with new product launches such as the moisturizing foam shower gel and clothing stain remover enhancing the product matrix to meet diverse consumer cleaning needs [2] - The company plans to maintain a user-centric approach, emphasizing innovation, sustainability, and market trend alignment while increasing R&D investment to develop high-quality products that cater to consumer demands and environmental considerations [2]