Amazon(AMZN) CNBC·2025-03-26 02:04Core Insights - Amazon is expanding its use of generative artificial intelligence (AI) across its e-commerce platform, testing new shopping and health-focused chatbots with select users [1][5]. Group 1: AI Integration in Retail - Amazon has launched various AI tools within its retail business, including a shopping chatbot, an AI assistant for sellers, and AI shopping guides [2]. - The new shopping tool, named Interests AI, allows users to describe their interests in conversational language, generating a curated selection of products based on their input [3][4]. - Users can input queries like "coffee brewing gadgets" or "latest pickleball accessories," and the tool provides relevant product suggestions [4]. Group 2: Health-Focused AI Initiatives - Amazon is testing a health-related chatbot called Health AI, which answers health and wellness questions and suggests products [5][6]. - Health AI provides general medical guidance and care tips, such as managing cold symptoms, but does not offer personalized medical advice [6]. - The service includes a "clinically verified" badge for information reviewed by licensed clinicians and directs users to Amazon's online pharmacy and One Medical's clinical services [7]. Group 3: Future Developments and Insights - As generative AI becomes more popular among consumers, Amazon aims to encourage the use of its services over competitors like OpenAI's ChatGPT [7]. - Insights gained from user interactions with AI assistants will inform the overhaul of Alexa, Amazon's digital assistant, which is set to be enhanced with generative AI capabilities [8]. - The new version, Alexa+, is designed to handle more complex tasks and act on behalf of users without direct involvement [8][10].