Amazon Seized More Than 15 Million Counterfeit Products in 2024

Core Insights - Amazon is leveraging artificial intelligence (AI) tools to combat counterfeit goods, achieving over 99% proactive blocking of suspected infringements before brands need to report them [1][5] - The company has reduced valid notices of infringement by 35% since 2020, despite an increase in product availability [2] - Amazon's Counterfeit Crimes Unit has taken action against over 24,000 counterfeiters since its inception in 2020, and in 2024, it seized and disposed of more than 15 million counterfeit products [3] Brand Protection Features - The use of Amazon's brand protection features has increased, with 35,000 brands utilizing Project Zero since its launch in 2019, and over 88,000 brands enrolled in the Transparency program, which has verified more than 2.5 billion product units [4] - The company has expanded its brand protection programs globally, enhancing detection systems to better identify counterfeit products [5] Legal Actions - In 2024, Amazon pursued civil litigation against entities that allegedly obtained invalid trademarks or filed fraudulent complaints to remove competitors from its platform [8]