POP MART(09992) 智通财经网·2025-03-26 04:20Core Insights - Bubble Mart (09992) reported a significant increase in annual performance for the year ending December 31, 2024, with a net profit attributable to shareholders of 3.125 billion yuan, representing a year-on-year increase of 188.77% [1] - The company's revenue reached 13.038 billion yuan, up 106.92% year-on-year, with a gross profit of 8.708 billion yuan, reflecting a 125.4% increase [1] Revenue Growth - Revenue from mainland China channels grew to 7.972 billion yuan, a year-on-year increase of 52.3% [1] - The international market, including Hong Kong, Macau, and Taiwan, saw revenue soar to 5.066 billion yuan, marking a 375.2% increase and accounting for 38.9% of total revenue [1] Store Expansion - The company opened 38 new offline stores in mainland China, increasing the total from 363 to 401 stores by December 31, 2024 [1] - The number of robot stores in mainland China increased by 110, from 2,190 to 2,300 stores during the same period [1] Innovative Strategies - In 2024, the Bubble Mart capsule machine focused on enhancing the social purchasing experience, achieving revenue of 1.114 billion yuan, a year-on-year growth of 52.7% [2] - The content e-commerce team revamped its live streaming strategy, significantly boosting brand engagement and attracting new fans, with Douyin platform revenue reaching 601 million yuan, up 112.2% [2] Membership Growth - The total number of registered members in mainland China increased from 34.354 million to 46.083 million, with 11.729 million new registrations in 2024 [3] - Membership sales contribution reached 92.7%, with a repurchase rate of 49.4% [3] Direct-to-Consumer Strategy - The company continued to advance its Direct To Customer (DTC) strategy, with a total of 130 stores in Hong Kong, Macau, and overseas, and 192 robot stores [3]