Workflow
广博股份(002103)深度报告:广誉“文具之都” 博采IP“甬”新

Group 1 - The company is a leading player in the domestic educational and office supplies market, with significant revenue growth in the first three quarters of 2024, achieving revenue of 1.758 billion yuan and a net profit of 105 million yuan, despite a year-on-year decline of 1.45% and 11.41% respectively [1] - The office direct sales industry is experiencing steady growth, with the company focusing on centralized and e-commerce procurement for government and large enterprises, successfully winning several procurement projects [1] - The company is expanding its product supply categories in office direct sales, including MRO and employee welfare products, to capture a larger market share in digital procurement [1] Group 2 - The "millet economy" in China is growing rapidly, with the market size expected to increase from 120.1 billion yuan in 2023 to 168.9 billion yuan in 2024, representing a growth rate of approximately 40.63% [2] - The company is actively developing unique cultural and creative products and has obtained multiple IP licenses, including popular franchises, to continuously launch related products [2] - Future plans include promoting proprietary IPs to build a diversified IP matrix and develop distinctive cultural and creative products [2] Group 3 - The company is covered for the first time with a "buy" rating, as it is a leader in the educational sector and is actively developing cultural and creative products [3] - The forecasted net profits for 2024-2026 are 141 million yuan, 184 million yuan, and 245 million yuan, with year-on-year growth rates of -16.8%, 30.8%, and 33.2% respectively [3] - The company's earnings per share (EPS) are projected to be 0.26 yuan, 0.34 yuan, and 0.46 yuan for the same period, with corresponding price-to-earnings (PE) ratios of 37.34, 28.55, and 21.44 [3]