Near a 7-Year Low, Is Nike Finally Too Cheap to Ignore?

Core Viewpoint - Nike's stock is experiencing a sell-off due to a combination of industry challenges and internal missteps, raising questions about its valuation and future growth potential [1][2][11]. Group 1: Company Strategy and Performance - Nike's direct-to-consumer strategy, initially successful during the pandemic, has led to deteriorating wholesale relationships and increased competition from brands like Hoka and On Holding, resulting in lower sales and operating margins [2][3][4]. - The company has faced inventory mismanagement, impacting its pricing power and leading to falling margins as it struggles to balance sales growth and profitability [4][5]. - Nike's turnaround strategy includes targeted product innovation, improved supply chain management, and better alignment with wholesale partners, focusing on key markets such as China, London, and New York [6][7]. Group 2: Financial Outlook and Valuation - Despite current challenges, Nike's stock is considered reasonably valued at 22.4 times trailing earnings, which is lower than historical levels and compared to other low-growth dividend stocks [9][10]. - The company offers a 2.4% dividend yield and has a history of increasing its payout for 23 consecutive years, providing an incentive for long-term investors [10]. - However, ongoing earnings declines could make the stock appear more expensive in the near term, and uncertainty surrounding Nike's strategic efforts may keep the stock under pressure until improvements are realized [9][11].