叶国富挥刀，砍向永辉超市

Core Viewpoint - The core focus of the article is on Ye Guofu's strategic plan to reform Yonghui Supermarket, emphasizing the goal of reducing losses by 2025 through significant operational changes, including store closures and supply chain improvements [1][16][19]. Group 1: Leadership and Governance Changes - Ye Guofu, founder of Miniso, has joined Yonghui Supermarket's board as a non-independent director and is leading the reform group, following Miniso's acquisition of a 29.4% stake in Yonghui [3][9]. - Yonghui Supermarket is currently without a CEO, as the previous CEO, Li Songfeng, was not re-elected, highlighting a significant governance shift [10][12]. - The Shanghai Stock Exchange has issued a regulatory notice regarding Yonghui's internal governance, indicating the need for compliance and management standardization [4][5]. Group 2: Financial Performance and Loss Reduction Strategy - Yonghui Supermarket has faced substantial losses, totaling nearly 9 billion yuan from 2021 to 2023, with an expected net loss of 1.4 billion yuan in 2024, indicating a worsening financial situation [17][18]. - Ye Guofu's reform strategy for 2025 focuses on loss reduction, which includes closing 250 to 350 stores and adjusting around 200 stores to improve operational efficiency [19][20]. - The planned store closures represent a significant reduction in Yonghui's total store count, potentially affecting 33.42% to 46.79% of its locations [21][22]. Group 3: Operational and Strategic Initiatives - The reform initiatives include enhancing supply chain efficiency and developing private label products, with a goal for private labels to account for 40% of total sales within 3 to 5 years [23][24]. - Ye Guofu aims to implement a collaborative approach between Miniso and Yonghui, focusing on product development and supply chain upgrades to drive profitability [35][36]. - The emphasis on product quality and development is seen as a critical factor for both companies, with Ye Guofu advocating for a shift towards a manufacturing-driven retail model [34][26]. Group 4: Broader Market Context and Future Outlook - Ye Guofu's confidence in leading Yonghui's transformation is bolstered by Miniso's strong financial performance, with a reported revenue of 17 billion yuan in 2024, reflecting a 22.8% year-on-year growth [27][30]. - The contrasting performance between Miniso and Yonghui highlights the urgency for Yonghui to adapt and innovate in a competitive retail landscape [30][31]. - Ye Guofu's vision for Yonghui includes a focus on internationalization and modernization, aiming to leverage successful retail strategies to revitalize the brand [24][26].