健康消费市场潜力持续释放 掀起生活方式新热潮

Group 1 - The core viewpoint of the article highlights the growing potential of the health consumption market, driven by new policy initiatives aimed at boosting consumption [3] - The "Special Action Plan to Boost Consumption" issued by the Central Committee and the State Council emphasizes the importance of health consumption as a significant part of the new consumption market [3] - There is an increasing demand for health services among consumers, indicating a shift towards prioritizing health and wellness in their purchasing decisions [3][7] Group 2 - Consumers are now focusing not only on the functional aspects of products but also on their emotional and experiential value [5] - Sports brands are innovating their business models from pure product sales to a combination of "products + services + community," enhancing the overall consumer experience [5] - The trend of creating offline sports communities is helping brands to engage consumers and foster a sense of enjoyment in physical activities [5] Group 3 - The health consumption sector in China is expanding its consumer base, with more young people adopting an "active management" approach to their health [7] - The phrase "the state calls you to lose weight" has become a popular trend, reflecting new health consumption demands and the pursuit of scientific weight management solutions [7] - As health management becomes a priority for more consumers, the health consumption market is expected to accelerate, leading to an optimized and upgraded consumption structure [7]