Core Insights - The strategic partnership between Baiguoyuan and Leqi aims to enhance the promotion of New Zealand's Leqi Rocket Apples through a multi-channel approach [1][2] - The 2025 season marks the eighth consecutive year of direct supply of Leqi Rocket Apples to Baiguoyuan, with the first shipment already arriving in China [1] - The collaboration includes a new marketing initiative focusing on children's health, featuring the "Mom's Safe Little Apple" theme and innovative product designs [1][2] Company Collaboration - A strategic cooperation agreement was signed between Baiguoyuan and Leqi, covering areas such as product innovation, marketing collaboration, business growth, and customer service [1] - The partnership aims to leverage both companies' market insights to meet consumer demand for high-quality fruits [2] Product Highlights - Leqi Rocket Apples are cultivated in New Zealand's Hawke Bay, utilizing mountain snowmelt for irrigation, and have been developed over 20 years [2] - The apples are recognized as the world's first mini apple certified by the United Nations Economic Commission for Europe, with a wax-free skin suitable for direct consumption [2] - In the 2024 season, over 150 million Leqi Rocket Apples were sold globally, showcasing their popularity [2] Consumer Engagement - The promotional events included interactive zones with games and free tasting opportunities, highlighting the unique taste of Leqi Rocket Apples, which received positive feedback from consumers [2] - The apples are noted for their small size and minimal core, making them particularly appealing for children [2]
百果园与乐淇深化战略合作，全渠道推广新西兰乐淇火箭苹果