7月7日，截至港股收盘，恒生指数下跌0.12%，报23887.83点。百果园集团（02411.HK）收报2.32港元/ 股，上涨13.73%，成交量1950.35万股，成交额4471.58万港元，振幅19.61%。 最近一个月来，百果园集团累计涨幅2.87%，今年来累计涨幅45.18%，跑赢恒生指数19.22%的涨幅。 本文源自：金融界 财务数据显示，截至2024年12月31日，百果园集团实现营业总收入102.73亿元，同比减少9.81%；归母 净利润-3.86亿元，同比减少206.72%；毛利率7.44%，资产负债率64.06%。 作者：行情君 资料显示，深圳百果园实业(集团)股份有限公司,2001年成立于深圳,是一家集水果采购、种植支持、采 后保鲜、物流仓储、标准分级、营销拓展、品牌运营、门店零售、信息科技、金融资本、科研教育于一 体的大型连锁企业。(数据截至2024年5月)。 （以上内容为金融界基于公开消息，由程序或算法智能生成，不作为投资建议或交易依据。） 机构评级方面，目前暂无机构对该股做出投资评级建议。 行业估值方面，食物饮品行业市盈率（TTM）平均值为23.8倍，行业中值9.43倍。百果园集团市 ...

内容概况：荔枝作为典型的亚热带栽培果树，喜高温高湿、阳光充足的环境，适宜在富含腐殖质的酸性 土壤中生长，但对霜冻较为敏感。其繁殖方式主要包括播种、压条和嫁接。在中国，荔枝主要分布于北 纬18-29度之间的地区，其中广东是最大的产区，福建、广西和海南次之，四川、云南、贵州及台湾等 地也有少量种植。由于荔枝具有显著的"大小年"特性，2024年恰逢"小年"，挂果量较低，再加上2023年 的暖冬和2024年春季持续偏多的降雨，导致全国荔枝产量大幅下滑，总产量仅为172.79万吨，同比减产 47%。然而，2025年1-2月，全国荔枝主产区气候以低温干旱为主，光照充足，全国主产区各品种成花 良好。主栽早熟品种'妃子笑''白糖罂'等平均成花率90.00%，主栽中晚熟品种'桂味''糯米糍''鸡嘴荔''黑 叶''怀枝'等平均成花率88.50%，新品种'仙进奉''岭丰糯''无核荔枝''越州红''冰荔''井岗红糯''观音 绿''仙桃荔'等平均成花率87.40%，为丰产奠定坚实基础。基于良好的成花情况和有利的气候条件，预 计2025年中国荔枝产量将大幅回升，达到365.04万吨，同比增幅达到111.26%。 相关上市企业：百果园集团 ...

深圳新闻网2025年7月3日讯（深圳特区报记者 吴亚男 张铭）7月2日，"家乡味道体验中心"全国首店在深圳揭 幕，同期启动2025深圳消费帮扶产品营销文创设计大赛。赛事以"设计赋能乡村·消费点亮生活"为主题，将携 手深圳设计周环球设计大奖"鲲鹏奖"，共同探索文创设计与乡村振兴的创新融合，构建市场化、可持续的消 费帮扶新模式。 "家乡味道体验中心"位于罗湖东门核心商圈，将为全国各地的优质农特产品提供展示窗口和稳定的销售渠 道，在推动区域协调发展、助力乡村产业振兴中发挥积极作用。依托东门这一传统核心商圈的巨大客流与历 史底蕴，该中心门店将探索构建集体验、文旅、公益于一体的消费新业态，并开辟消费帮扶事业创新场景， 焕发东门商圈的新活力。 汕尾特色荔枝深圳推介会同期举行，源兴果品、百果园等深企与汕尾种植基地现场达成3项年度购销协议，签 约总量1800吨。 市民在"家乡味道中心"品尝了解各地特产。 深圳特区报记者 赖犁 摄 本次设计大赛将联动国内顶尖设计力量与专业院校，鼓励参赛选手创作"低碳循环包装设计"，提交包括品牌 标识、视觉形象系统在内的整体设计方案，通过品牌塑造与文化赋能，系统性提升帮扶产品的附加值与市场 竞争 ...

深圳商报·读创客户端记者 卢晓丽 7月2日，由深圳广播电影电视集团打造的"家乡味道体验中心"全国首店在深圳核心商圈罗湖东门揭幕。 活动同步举行了覆盖全产业链的"产业盟约"签约，并启动"2025深圳消费帮扶产品营销文创设计大赛"，旨在构建一个市场化、可持续的消费帮扶新模式。深 圳市乡村振兴和协作交流局、罗湖区人民政府等单位负责人、深圳广电集团负责人，以及来自全国多个地区的产业、渠道、设计界代表共同出席了开业活 动。 深圳广播电影电视集团相关负责人表示，建设运营"家乡味道体验中心"，是主流媒体发挥公信力与资源链接优势，服务国家发展大局的责任担当和创新实 践。中心将致力于打造一个集产品展示、文化体验、品牌发布与交易服务于一体的多功能、开放性平台，使其成为连接城乡产销的"前置仓"，展示地方风物 的"会客厅"，传递社会爱心的"新地标"。 据了解，"家乡味道体验中心"选址深圳罗湖区东门老街，这一战略布局旨在依托这一传统核心商圈的巨大客流与历史底蕴，探索构建一个集体验、文旅、公 益于一体的消费新业态。此举不仅为消费帮扶事业开辟了创新场景，也为东门这一历史悠久的商业街区注入了新的文化内涵与商业活力，助力其焕发新生。 该中心将 ...

"为什么你买的都是进口香蕉啊？" 北京白领李可又一次买回香蕉后，她妈妈忍不住问了这个问题。 李可这才发现，她常光顾的线上生鲜平台和大型商超，大多只卖进口香蕉，有的即使有国产香蕉，也仅有一两种。"基本没有国产香蕉可以选。" 国产香蕉去哪儿了？为什么这么多平台、商超如此"偏爱"进口香蕉？ 进口香蕉，"占领"商超？ 虽然李可有疑问，但一个不可否认的事实是：我国的香蕉消费市场，主要是靠国产香蕉"撑起来"的。 根据国家统计局数据，我国2024年香蕉产量为1175.97万吨。而根据国家香蕉（芒果）产业技术体系（以下简称"体系"）监测数据，2024年，我国香蕉表 观消费量为1498.9万吨。 | E M = $ | | | | 时间 : | 最近5年 V | | --- | --- | --- | --- | --- | --- | | 指标 ◆ | 2024年 = | 2023年 = | 2022年 = | 2021年 = | 2020年 = | | ● 茶叶产里(万吨) | 373.69 | 354. 11 | 334. 21 | 316. 40 | 293. 18 | | 红茶产里(万吨) | | | 34.03 | ...

初夏时节，一批果品陆续成熟上市。岭南的荔枝晶莹多汁、华东的西瓜甜脆爽口、圆滚滚的巴蜀枇杷泛 着清香，翻开水果尝鲜时令表，百姓果盘子日益缤纷。 我国是世界上最大的水果生产国和消费国。很长时间以来，大而不强是国产果业绕不过的话题。随着越 来越多的高品质国产水果涌上餐桌，改变正在行业发生。"从过去品种单一、好看却不一定好吃，到如 今选择多样、口感突出、营养丰富，我国果业正从产量竞赛迈向价值突围的发展新阶段。"中国果品流 通协会秘书长陈磊说。 精细化经营 5月8日凌晨5时许，江苏盐城百果园泉氏BLOF西瓜种植基地已经开工。走进现代化种植大棚、通过对 花记号确定采摘范围、精准按照果柄长度要求剪断枝蔓、仔细分选后装车发往产地仓，在瓜农一系列紧 密衔接、行云流水的操作下，上午10点前，当天摘下的西瓜将被紧锣密鼓运出，最快可在当日抵达华东 销售区，24小时内到达华北地区门店。 "很多人觉得现在的西瓜越来越好吃了。这其实是从种植端开始，各个环节都经过了严格控制和计算。 比如，设置上午10点前运出的时间节点，主要是为了让西瓜的果体温度始终保持在12摄氏度到15摄氏度 之间，以保证抵达消费者餐桌时的最佳口感。"深圳百果园实业（集团 ...

Company Overview - The company is the largest fruit retail operator in China, ranking No. 1 in sales of fruit chain stores for eleven consecutive years (2014-2024) [6]. - The company operates primarily from its headquarters located in Shenzhen, Guangdong Province, China [29]. - The company has a stock code of 2411 and its website is www.pagoda.com.cn [31]. - The company has established several wholly-owned subsidiaries, including Baiguo Technology and Baixin Investment [36]. - The principal banks associated with the company include Shanghai Pudong Development Bank and China CITIC Bank [31]. Financial Performance - The Group recorded a loss of RMB 399,788,000 for the year ended December 31, 2024, compared to a profit of RMB 339,992,000 in 2023 [200]. - The Group's total revenue decreased by approximately 9.8% from RMB 11,390.6 million in 2023 to RMB 10,273.3 million in 2024 [151]. - The Group's gross profit decreased by approximately 41.9% from RMB 1,314.8 million for the year ended December 31, 2023, to RMB 764.4 million for the year ended December 31, 2024 [164]. - The net loss for the year ended December 31, 2024, was approximately RMB 399.8 million, compared to a net profit of approximately RMB 340.0 million for the year ended December 31, 2023 [190]. - The Group's operating loss increased from RMB 341.5 million in 2023 to RMB 391.5 million in 2024 [146]. - Revenue from sales of fruits and other food products accounted for approximately 97.2% and 97.5% of total revenue for the years ended December 31, 2023 and 2024, respectively [151]. - The Group's finance income increased from RMB 40.9 million in 2023 to RMB 44.1 million in 2024 [146]. - The Group's finance costs rose by approximately 31.9% from RMB 75.8 million in 2023 to RMB 100.0 million in 2024, primarily due to increased bank borrowings [182]. Market Expansion and Strategy - The company aims to build a nationwide community-based fruit specialty retail network with store-as-warehouse and OMO features [8]. - The company plans to continue diversifying product categories and expanding customer channels both domestically and internationally [10]. - The company is expanding its market presence by entering three new provinces in China, aiming to increase its market share by 10% in these regions [44]. - The Group plans to build a diversified business system with retail as the core, 2B business as a growth engine, and category brands as a long-term moat [60]. - The Group aims to enhance store profitability by optimizing the retail network layout, resulting in a decrease in the number of retail stores [58]. Product Development and Innovation - The company introduced 46 self-owned Excellent fruit brands, with their sales accounting for 14.7% of total retail sales in 2024 [10]. - New product development includes the introduction of a line of organic food products, expected to contribute an additional HK$300 million in revenue [46]. - The company plans to create a cost-effective product matrix centered around the "best fruit for you" series, aiming to attract more customers and meet diverse consumer needs [135][138]. - The introduction of a simplified grading system for fruits enhances consumer recognition of high-quality products while offering more cost-effective options [113]. - The focus on product innovation will include introducing unique products and ensuring compliance with the highest food safety standards in the fruit industry [139][142]. Operational Efficiency and Cost Management - The company focused on optimizing store layout and enhancing franchisee support systems to improve operational efficiency and profitability [9]. - The Group's strategy focuses on optimizing cost structure and improving operational efficiency through digital intelligence applications [75]. - A strategic acquisition of a local supply chain company is underway, which is anticipated to enhance operational efficiency and reduce costs by 15% [43]. - The company plans to invest HK$50 million in technology upgrades to improve its online and offline integration model, enhancing customer experience [45]. Consumer Trends and Marketing - The company has captured the trend of healthier gift consumption, focusing on major festivals for sales growth [9]. - The consumption scenarios for fruit gift-giving are expanding rapidly, providing stable growth momentum for fruit consumption [70]. - User data indicates a growth in active users, reaching 2 million, which is a 25% increase compared to the previous year [43]. - The cumulative number of live streaming views on Douyin reached 190 million, representing a year-on-year growth of approximately 449.0% compared to 2023 [99]. Challenges and Future Outlook - The national fresh fruit consumer price index (CPI) for 2024 decreased by approximately 3.5% compared to 2023, indicating weak end-consumer demand [69]. - The Group's new strategy for 2024 focuses on becoming an "Expert and Leader in High-quality and Cost-effective Fruit Industry," which includes store refurbishments and marketing campaigns [188]. - The Group's expenses increased in 2024 due to the implementation of the new strategy and related activities [188]. - The company provided a positive outlook for the next fiscal year, projecting a revenue growth of 20% driven by new product launches and market expansion strategies [45].

2009年,广发日以"大牌买一赠一"的创新模式横空出世,迅速成为信用卡优惠领域的现象级IP,以丰富多元 的优惠形式和广泛分布的合作商户网络,吸引了海量信用卡用户参与,进而成为信用卡优惠活动的标杆与 旗帜。历经十几年沉淀,伴随着广发银行零售融合经营的逐步深入,在广发信用卡"三优三进"工作思路推 进下,超级广发日目前已从单一信用卡优惠服务平台升级为广发银行大零售融合的重要载体之一,通过信 用卡权益赋能至借记卡用户,不断拓宽零售服务生态边界,持续释放金融与消费场景深度融合的活力,不仅 持续拉动着信用卡的活跃度,也为零售AUM增长带来了贡献,为广发银行零售金融服务领域的创新融合注 入了新的活力与想象空间。 为了持续优化用户参与活动的体验,今年的超级广发日在活动玩法上进行了升级。活动开展期间,广发信 用卡用户每月可以通过完成消费达标以及邀请好友点赞任务,获得的兑换次数可用于兑换任一活动商户 的"买一赠一"优惠。此外,如果是首次添加广发信用卡企微的用户,还可额外获得一次兑换次数。凭兑换 次数,在今年首批参与的商户中,广发信用卡用户可以用9.9元购买两张瑞幸咖啡券、15元购买两张霸王茶 姬、奈雪的茶、百果园的15元优惠券或 ...

Core Insights - The fruit industry in 2024 is experiencing a dual trend of consumption downgrade and upgrade, with domestic demand softening while the imported fruit market expands [1] - The leading fruit retailer, Baiguoyuan, reported a GMV of 12.71 billion yuan and revenue of 10.27 billion yuan in 2024, reflecting a year-on-year decline of 9.8% [1] - The company is transitioning towards high-quality development amidst a challenging macroeconomic environment, focusing on strategic store closures and channel optimization [1][2] Revenue Performance - Revenue decline is attributed to a weak macro consumption environment and strategic store closures aimed at optimizing high-rent locations [1] - In H1 2024, revenue fell by 11%, while H2 showed a reduced decline of 8%, indicating the effectiveness of the company's strategic adjustments [1][2] Profitability Analysis - The profit decline is a result of short-term discounts aimed at enhancing long-term customer loyalty, with gross margin decreasing from 11.5% in 2023 to 7.4% in 2024 [2] - Sales expenses increased by 1.2 billion yuan (+26%), reflecting the company's investment in brand building and customer retention [2] Business Segments - The To B segment (direct sales of fruits and other foods) achieved a revenue of 1.256 billion yuan, a year-on-year increase of 22%, while the To C segment saw a revenue decline of 12.95% [4] - The company launched a dual strategy of "high quality and high cost performance," successfully introducing 46 proprietary fruit brands, with significant sales growth in specific products [5] Membership and Online Growth - Membership numbers exceeded 9.074 million, a year-on-year increase of approximately 8.1%, with strong online growth reflected in the usage of WeChat mini-programs [6] - Online orders accounted for about 25.2% of total orders, showcasing the company's robust online sales capabilities [6] Cash Flow and Financial Health - As of December 31, 2024, Baiguoyuan held cash and cash equivalents totaling 2.34 billion yuan, with a healthy operating cash flow of 160 million yuan [8] - The company has maintained stable inventory turnover days, indicating effective management of receivables and payables [8][9] Operational Efficiency - The company closed underperforming stores, focusing resources on high-performing locations, which improved overall operational efficiency [9] - The introduction of the "1212" category operation strategy enhanced product turnover and reduced inventory backlog, further improving cash flow [9][10] Future Outlook - Despite short-term performance pressures, Baiguoyuan's core operational metrics indicate resilience, with expectations for gradual performance recovery and long-term value enhancement [10]

Core Insights - The article emphasizes the strategic transformation of companies like Luckin Coffee and Baiguoyuan, focusing on the importance of "shrinking to grow" and enhancing core business profitability [1][2] Financial Performance - Baiguoyuan reported a GMV of 12.7 billion yuan and total revenue of 10.27 billion yuan for 2024, with a gross profit of 760 million yuan and a net loss of 386 million yuan [1] - The decline in revenue was primarily due to a reduction in store numbers, with same-store sales experiencing a double-digit decline in the first half of the year, but stabilizing in the second half [1][2] Strategic Focus - Baiguoyuan is implementing a "1212" category operation strategy starting August 2024, focusing on high-quality and cost-effective products to enhance customer retention and brand perception [3] - The strategy includes a unified pricing model for essential products, promotion of high-value seasonal fruits, and the introduction of a monthly featured product to attract customers [3] Product and Market Expansion - The company is diversifying its product offerings by introducing creative fruit gift packages, which led to a 21% increase in same-store sales during the 2025 Spring Festival [4] - The "Good Fruit Reward" initiative saw a significant increase in customer visits and sales, with total customer visits up by 534.1% and sales up by 388.4% [5] Operational Efficiency - Baiguoyuan is optimizing its store structure by closing underperforming locations and focusing on enhancing the efficiency of high-performing stores [6] - The company is leveraging technology to improve operational efficiency, including the implementation of digital systems for inventory and sales processes [6][7] Business Development - The To B segment of Baiguoyuan's business grew from 1.03 billion yuan to 1.25 billion yuan, reflecting a 22% year-on-year increase despite market challenges [8] - The company is also exploring international markets, establishing partnerships with suppliers in Thailand and New Zealand, and expanding its product offerings for export [8] Future Outlook - Baiguoyuan aims to continue its focus on single product strategies, brand development, and global supply chain expansion to unlock further growth opportunities [9] - The company's business model, centered around community stores and quality products, is expected to sustain its long-term value despite short-term challenges [10][11] Strategic Combination - The combination of focusing on high-quality products, optimizing store operations, and expanding into B2B and international markets is expected to drive Baiguoyuan's high-quality development and enhance its performance and valuation in the long run [12]