财报季|史蒂芬·温克尔曼：兰博基尼用“慢”赢得了史上最“快”的好成绩

Core Insights - Lamborghini achieved a record revenue of €3.09 billion in 2024, with a delivery volume of 10,687 units and an operating profit of €835 million, marking a 15.5% increase from 2023 [1][2] - The automotive industry is undergoing significant transformation, with traditional manufacturing jobs disappearing at a rate of 3% per week, while demand for smart cockpit engineers has surged by 200% [1] - Lamborghini's strategy focuses on maintaining scarcity and a long-term perspective, which has allowed the company to thrive amid industry challenges [2][3] Financial Performance - Lamborghini's revenue surpassed €3 billion for the first time, reaching €3.09 billion [1] - The operating profit hit a historical high of €835 million, reflecting a 15.5% growth compared to the previous year [1] Strategic Initiatives - Lamborghini is the first supercar manufacturer to achieve full hybridization across its entire model range, including the Revuelto and Urus SE, with the upcoming Temerario [3][8] - The company emphasizes maintaining a balance between product demand and production capacity, with an average global order backlog of approximately 1.5 years [3][6] Market Positioning - Lamborghini's brand strategy involves continuous investment in brand image and innovation, ensuring that products remain desirable and retain value [3][6] - The company aims to enhance customer experience by focusing on driving pleasure and emotional connection rather than merely viewing vehicles as transportation [9][10] Future Outlook - Lamborghini plans to introduce its first fully electric model by 2025, aligning with market trends and consumer preferences for high-performance electric vehicles [8] - The company is committed to reducing carbon emissions while improving vehicle performance, reflecting its dedication to sustainability [8][9]