Ready, Set, Egg! Reese's and Cadbury Partner with Jasmine Roth to Kick Off a Fun New Easter Tradition

Core Insights - The Hershey Company is promoting a new Easter tradition called "egging," which involves surprising friends and family with festive treats and decorations, particularly featuring Reese's and Cadbury products [3][5][6] Group 1: Company Overview - The Hershey Company is an industry-leading snacks company with over 20,000 employees worldwide, generating more than $11.2 billion in annual revenues [7] - The company's portfolio includes iconic brands such as Hershey's, Reese's, Kisses, Kit Kat®, and Jolly Rancher, as well as popular salty snacks like SkinnyPop and Dot's Homestyle Pretzels [7] Group 2: Marketing Strategy - The campaign aims to inspire consumers to engage in "egging" by providing DIY ideas and tips through partnerships with influencers like Jasmine Roth [4][6] - The initiative encourages sharing experiences on social media to create a community around the new tradition, thereby enhancing brand visibility and consumer engagement [8] Group 3: Product Promotion - Reese's and Cadbury have over 14 seasonal egg-shaped products available for consumers to use in their "egging" activities [8] - The campaign emphasizes the fun and joy of surprising loved ones with Easter-themed decorations and treats, reinforcing the emotional connection to the brands [6][5]