HAIER SMART HOME(SH:600690) Bei Jing Ri Bao Ke Hu Duan·2025-03-24 08:03Core Points - Haier Group's CEO Zhou Yunjie announced the release of the remastered version of the animated series "Haier Brothers" on multiple streaming platforms, marking the 30th anniversary of the original series [1][12] - Zhou Yunjie engaged with netizens to gather ideas for a sequel to "Haier Brothers," showcasing a willingness to incorporate public feedback into company initiatives [1][11] - Zhou Yunjie's popularity surged after appearing alongside Lei Jun during the National People's Congress, leading to a significant increase in his social media following [5][6] Summary by Sections Company Initiatives - The remastered 212-episode version of "Haier Brothers" is now available on platforms like iQIYI, Youku, Tencent Video, and Bilibili [1] - Zhou Yunjie expressed gratitude for the public's interest and humor regarding his persona, indicating a strategy to leverage social media engagement for brand promotion [5][6] - The company is responding to consumer suggestions, such as developing a "lazy washing machine" that can wash clothes, underwear, shoes, and socks simultaneously, with plans for a product launch in April [11] Public Engagement - Zhou Yunjie's social media presence has grown significantly, with over 1.09 million followers on Douyin, 170,000 on Weibo, and 98,000 on Xiaohongshu [5] - The CEO's interaction with netizens has led to a collaborative approach in product development, as he actively seeks and acknowledges user suggestions [11] Historical Context - "Haier Brothers" was produced over eight years with an investment of 30 million yuan, recognized as a milestone in Chinese animation and awarded the China Television Golden Eagle Award [11]