叶国富空降掌舵改革 永辉超市“名创式”豪赌？

Core Viewpoint - The appointment of Ye Guofu as the leader of the reform at Yonghui Supermarket marks the beginning of a new era, with significant changes expected in the company's strategy and operations following the influence of Miniso [3][4][10]. Group 1: Leadership Changes - Ye Guofu was elected as a new director and appointed as the head of the reform leadership group at Yonghui Supermarket, succeeding former CEO Li Songfeng, who was not re-elected [3][4]. - The board's restructuring reflects a strategic shift, with a majority of new directors coming from the "Miniso system," indicating a move towards a different operational philosophy [4][5]. Group 2: Strategic Shift - The establishment of the reform leadership group grants Ye Guofu significant decision-making power, emphasizing a strategic transformation for Yonghui Supermarket [4][5]. - Zhang Xuaning, a board member, opposed the reform, arguing that the company was already in a critical phase of maximizing output and digital transformation [5][6]. Group 3: Operational Reforms - Ye Guofu's reform plans include closing 250-350 underperforming stores and revamping 200 mid-tier stores by 2025, which is a more aggressive approach compared to previous management [7][8]. - The company aims to enhance product differentiation and quality, focusing on a mix of first- and second-tier brands, imported products, and private labels [7][8]. Group 4: Financial Performance - Yonghui Supermarket has reported significant losses over the past three years, with net profits of -39.4 billion, -27.6 billion, and -13.29 billion from 2021 to 2023, and an expected loss of -14.0 billion for 2024 [8][9]. - The company attributes its ongoing losses to industry challenges and the initial pains of transitioning to a new operational model [8][9]. Group 5: Supply Chain and Brand Development - The partnership with Miniso is seen as a potential advantage for Yonghui Supermarket, particularly in supply chain integration and private label development [10][11]. - Yonghui plans to launch 60 new products by 2025, aiming for at least 10 products to exceed 100 million in sales, with a target for private labels to account for 40% of total sales within 3-5 years [10][11].