泸州老窖窖主节亮相春糖，八大主题引领潮流新风尚

Core Viewpoint - Luzhou Laojiao's "Jiao Master Festival" aims to modernize the brand and attract younger consumers through immersive experiences and innovative marketing strategies [1][5][6] Group 1: Event Overview - The "Jiao Master Festival" is held from March 20 to 27 at Chengdu Guixi Ecological Park, featuring eight themed days to engage consumers [1] - Activities include "Love is Intense," "Post-Drinking Inspiration Artists," "Everyone on the Mic," and "Chill Flavor Sports Meeting," offering diverse experiences each day [1] Group 2: Consumer Engagement - The festival includes immersive role-playing and fun challenges, attracting many participants to engage with various roles such as brewing masters and tasting experts [3] - The event features multiple zones like the Jiao Master Experience Area, Lifestyle Area, and Fitness Zone, enhancing consumer interaction and enjoyment [3] Group 3: Brand Strategy - Celebrating 110 years of international presence, the festival showcases the brand's heritage and commitment through a special exhibition [5] - The festival redefines consumer scenarios, appealing to younger audiences and breaking traditional perceptions of liquor consumption [5][6] - The focus has shifted from formal occasions to experiential and personalized drinking, aligning with the desires of the new generation [5][6] Group 4: Marketing Innovation - The festival enhances consumer identity by designating them as "Jiao Masters," fostering a sense of belonging and community [6] - The event reflects a strategic shift towards consumer-centric marketing, balancing tradition with innovation to ensure sustainable development [6] - The festival communicates the brand's cultural narrative while showcasing the modern and fashionable aspects of Chinese liquor [6]