Workflow
茶咖日报|茉莉奶白被曝喝出完整塑料袋,官方回应:已闭店
Guan Cha Zhe Wang·2025-03-24 13:16

Group 1: Company Issues - The incident involving a customer finding a complete plastic bag in a drink from Jasmine Milk Tea has led to the closure of the affected store and an official apology from the company, which acknowledged operational negligence [1] - Jasmine Milk Tea, established in May 2020, has received multiple rounds of investment from notable investors including Alibaba Local Life and Waterdrop Capital [2] Group 2: Industry Developments - The third White Tea Trading Conference and Fuding White Tea Industry Promotion Week has commenced, highlighting Fuding as a key production area for white tea in China, with a projected industry output value of 15.518 billion yuan in 2024 [4][5] - Fuding's white tea brand value is estimated at 7.066 billion yuan, ranking fourth among regional public tea brands in China, and the region has over 3,100 tea processing enterprises providing more than 100,000 jobs [5] Group 3: Market Trends - China Tea Co. has withdrawn its IPO application, marking the end of its five-year journey to go public, which reflects a broader trend of companies in the food and beverage sector retracting IPOs amid tightened regulations [6][7] - The company reported revenues of 1.634 billion yuan in 2019, increasing to 2.434 billion yuan in 2022, with a net profit of approximately 201 million yuan in the first half of 2022 [7] Group 4: Coffee Market Expansion - Sinopec's Easy Joy coffee has opened its 500th store, indicating significant growth in its market presence and a strategic focus on convenience for consumers [8] - Easy Joy coffee aims to enhance consumer experience by providing freshly brewed coffee at gas stations, targeting the fast coffee market and expanding its national network [8]