【市占率证明权威指南】预制菜行业市占率全解（智研咨询发布）

Core Viewpoint - The report by Zhiyan Consulting aims to provide a comprehensive analysis of the pre-prepared food industry in China, focusing on market size, major companies' revenue, and market share, to support leading enterprises in applying for specialized qualifications such as "Little Giant" and "Single Item Manufacturing Champion" [1][3][15]. Industry Overview - The pre-prepared food industry, also known as pre-cooked food, is essential for integrating various industries, meeting consumer upgrades, and ensuring residents' dietary health. It can be categorized into four types based on the degree of processing: ready-to-mix, ready-to-cook, ready-to-heat, and ready-to-eat [3][6]. - The industry has evolved through several stages, including foreign investment, local processing technology exploration, restaurant chain expansion, pandemic-driven consumer demand, and policy support for industry upgrades [3][6]. Market Dynamics - The pre-prepared food industry is currently experiencing rapid growth driven by policy support and changing consumer demands. The market is characterized by simultaneous scale expansion and structural adjustments [6][9]. - The penetration rate of central kitchens in the B-end has reached 35%, while the C-end has seen a 40% annual increase in sales of mid-to-high-end products, driven by live e-commerce [6][10]. Competitive Landscape - The industry is in a transitional phase with both "small, scattered, and weak" players and "high growth" characteristics. The top five companies hold less than 20% market share, indicating a fragmented market where over 80% is occupied by regional small enterprises [9][10]. - The industry is witnessing accelerated vertical integration, with leading companies acquiring regional brands and establishing control over the entire supply chain [6][9]. Policy Environment - The central government's first inclusion of the pre-prepared food industry in national planning has led to new regulations aimed at controlling preservatives and promoting standardization, which is pushing out small-scale production [6][10]. - The implementation of national standards for pre-prepared foods by 2025 is expected to further enhance industry quality and competitiveness [10][11]. Future Outlook - The report predicts that the pre-prepared food industry will continue to grow, with increasing international market penetration, particularly in North America and RCEP countries [6][9]. - The development of new consumption scenarios, such as camping and family reunion meals, is transforming pre-prepared foods from emergency supplies to a quality lifestyle choice [6][9].