HAIER SMART HOME(SH:600690) Qi Lu Wan Bao·2025-03-24 14:12Core Viewpoint - The recent brief online presence of the 212-episode HD version of the "Haier Brothers" animation reflects the company's engagement with its audience and the potential for future content creation, including a sequel that invites public participation [1][4][5]. Group 1: Company Actions - Haier Group's CEO Zhou Yunjie responded to public demand for a restored version of the "Haier Brothers" animation by briefly uploading the HD version on his Douyin account [1][4]. - The original "Haier Brothers" animation took 8 years to produce, with an investment of 30 million yuan, and is recognized as a milestone in Chinese animation [4]. - Zhou Yunjie announced plans for a sequel, emphasizing a collaborative approach by inviting audience input on various aspects of the new content [5][7]. Group 2: Audience Engagement - The brief availability of the animation led to significant public interest, with many viewers expressing confusion and anticipation regarding its sudden disappearance [4]. - Zhou Yunjie's social media presence has rapidly gained traction, with his Douyin account amassing over 1 million followers within three days, indicating strong audience engagement [7]. - The interaction with the audience is seen as a strategic move to embrace modern digital platforms and trends, aligning with the company's vision for future growth [7].