Core Viewpoint - Mercedes-Benz has confirmed the discontinuation of the A-Class model, which has been in production for less than 30 years, as part of a strategic shift to focus on more popular models in key markets like China and the U.S. [1][3] Group 1: Discontinuation of A-Class - The A-Class hatchback, launched globally in 2018 and updated in 2023, will no longer have new models introduced after its current generation [1][3] - The discontinuation also affects AMG models A35 and A45, indicating a broader reduction in the product lineup [1] Group 2: Sales and Financial Performance - In 2024, Mercedes-Benz is projected to sell 2.4 million vehicles, a 4% decrease year-on-year, with electric vehicle sales dropping by 22% [3] - The company reported a revenue of €145.6 billion (approximately ¥1.1 trillion) for 2024, a 4.5% decline, and an EBIT of €13.6 billion (approximately ¥103.1 billion), down 31% year-on-year [5] Group 3: Strategic Shift and Product Lineup - Mercedes-Benz plans to reduce its compact car lineup from seven models to four, focusing on CLA sedan, CLA shooting brake, GLA, and GLB SUVs [5] - The A-Class's discontinuation reflects a broader trend among traditional automakers to streamline offerings, as seen with other models like Ford Focus and Mazda6 [5] Group 4: Electric Vehicle Strategy - Due to insufficient demand for electric vehicles, Mercedes-Benz has revised its electrification strategy, postponing plans to phase out combustion engine vehicles by 2030 [7] - The company has also scrapped plans for a dedicated electric platform (MB.EA) for future EQE and EQS models, opting to utilize existing platforms to cut costs [7]
推出不到30年,奔驰A级将停产
Guan Cha Zhe Wang·2025-03-25 09:22