Sou Hu Cai Jing·2025-03-25 10:17Core Insights - Haier aims to provide users with "healthy and good air" through AI-enabled air conditioning solutions, focusing on user-centric innovations [3][9] - The company showcased its AI-driven technologies and products at AWE2025, highlighting significant retail growth in the air conditioning sector [3][4] Market Performance - As of the 10th week of 2025, Haier's retail sales growth in air conditioning reached 40.6% year-on-year, with retail volume growth at 44.9% [3] - Haier has achieved global leadership in interconnected air conditioning and health self-cleaning air conditioning for the 9th and 7th time respectively, and ranks first in the sales of domestic air conditioning brands in overseas markets for the 5th time [3] AI Empowerment - Haier's air conditioning products incorporate seven AI attributes, including AI health, comfort, energy-saving, temperature and humidity control, sleep protection, voice control, and whole-house air solutions [4] - Innovations in AI health include self-cleaning technology and intelligent detection of dirt in heat exchangers, enhancing user experience and health [4][5] Product Innovations - The "Sleep Fresh Air" and "Smart Wind" air conditioners are highlighted for their advanced features, such as ultra-quiet operation and AI-driven temperature adjustments based on sleep patterns [7][8] - The "Sleep Fresh Air" model boasts noise levels as low as 12 dB and a fresh air exchange rate of up to 270 m³/h, while the "Smart Wind" model offers 270° wind direction control and energy savings of 410 kWh annually [7][8] User-Centric Approach - Haier emphasizes a user-centered approach, continuously innovating to meet diverse user needs and preferences for air quality [9] - The company aims to transform its advantages in standard fields into market advantages, expanding its user base [9]