越内卷越要建厂扩张？创维数字利润下滑超6成

Core Viewpoint - The company, Skyworth Digital, has experienced a significant decline in both revenue and profit for the year 2024, primarily due to price wars in the smart terminal device market and insufficient consumer demand [1][2]. Financial Performance - In 2024, Skyworth Digital reported total revenue of 8.69 billion yuan, a decrease of 18.20% year-on-year [2]. - The net profit attributable to shareholders was 251 million yuan, down 58.34% compared to the previous year [1][2]. - The revenue from smart terminals, which includes set-top boxes and broadband devices, was 6.56 billion yuan, accounting for 75.43% of total revenue, and decreased by 16.59% year-on-year [1][2]. Market Position and Expansion - Despite the decline in performance, the company maintains its leading position in the industry and has secured multiple procurement projects from major telecom operators like China Mobile and China Telecom [2][3]. - The company is investing in expansion, with a total investment of 2.27 billion yuan planned for the construction of the Huizhou Industrial Park, which will enhance production capacity for smart terminals and network communication devices [4][5][6]. Product Development and New Growth Areas - The broadband network connection device business is benefiting from the acceleration of the domestic "dual-gigabit" network construction, with significant demand for 10G PON and Wi-Fi 7 products [3]. - The automotive display business and XR terminal products are expected to become new growth drivers, with the automotive display segment achieving revenue of 1.23 billion yuan, a year-on-year increase of 24.90% [7]. - The company is preparing for mass production of AI smart glasses, targeting outdoor scenarios, with plans for a 2025 launch [8]. Strategic Alliances and Future Outlook - Skyworth Digital anticipates a transaction volume of 587 million yuan with related parties by 2025, which may provide long-term growth momentum [9]. - The company faces challenges in maintaining long-term competitiveness due to rapid technological changes and market saturation in traditional appliance sectors [10].