全民「淘金热」实录：有人套现339万，有人8万打水漂

Core Insights - The recent surge in international gold prices has led to a nationwide "gold rush" in China, with domestic gold jewelry prices exceeding 900 yuan per gram [3][4] - Various scams and risks have emerged alongside the gold buying frenzy, including high-price buyback scams and fraudulent investment platforms [3][7] Price Trends - As of March 2023, international gold prices surpassed $3,000 per ounce, marking a historical high, while domestic gold prices reached over 900 yuan per gram [3][4] - Major brands like Chow Tai Fook and Luk Fook adjusted their prices to 923 yuan per gram, reflecting a daily increase of 7 yuan [4] Investment Behavior - Many investors are looking to cash in on their gold investments, with reports of individuals selling gold bars for significant profits, such as one investor who sold 5 kilograms for 3.39 million yuan [3][4] - Young investors are particularly drawn to gold investments, with social media stories highlighting substantial returns in a short period [3] Scams and Risks - High-price buyback schemes have become a common scam, with some businesses luring customers with attractive buyback rates only to undercut them during the transaction [5][6] - Numerous fraudulent platforms have emerged, promising low prices but ultimately disappearing with investors' funds, as seen with the "Mai Duo Duo" app, which defrauded over 400 individuals for more than 20 million yuan [7][8] Alternative Products - The rise in gold prices has led to the popularity of "gold-plated silver" products, which are cheaper alternatives that resemble gold but contain minimal actual gold content [10][11] - Consumers are often misled about the gold content in these products, with many shops providing misleading certificates and claims of 100% buyback [10][11] Market Regulation - Regulatory measures have been introduced to address the issues surrounding gold-plated silver products, including guidelines on labeling and certification [11] - Despite the risks, the allure of gold as a hedge against inflation continues to attract investors, with major banks reporting gold bar prices exceeding 710 yuan per gram [11]