Core Viewpoint - The chairman of Zhenai.com, Xiao Suining, clarified that the company is not closing stores but rather undergoing adjustments in response to recent market concerns about store closures and service interruptions [3][4]. Group 1: Company Response - Zhenai.com held a media communication meeting to address concerns regarding store closures and service interruptions, emphasizing that the situation is being taken seriously and a comprehensive investigation is underway [3][5]. - Xiao Suining stated that the reports of store closures are misleading, as the company is adjusting its operations rather than shutting down [3][4]. - The company plans to maintain service continuity by transitioning affected customers to a direct service model through its own team of matchmakers [3][5]. Group 2: Service Model Changes - The primary reason for the store closures is attributed to the departure of some external service partners, which is part of a broader shift to an outsourced service model initiated in September 2023 [4][5]. - Zhenai.com has transitioned from a fully in-house service model to a hybrid model that includes outsourcing, which has led to increased complexity in management and operations [5][6]. - The company aims to leverage its experience and algorithms to create a standardized empowerment system for partners in the marriage service industry, expanding its service network [6]. Group 3: Market Context - The shift in service model was influenced by regulatory scrutiny, including exposure during the 2024 CCTV "3·15" gala, which highlighted issues within the marriage service industry [5][6]. - The effectiveness of Zhenai.com's adjustments in restoring consumer trust remains to be seen, as the market will ultimately validate these changes [6].
珍爱网董事长肖遂宁回应“闭店”风波
Sou Hu Cai Jing·2025-03-25 10:42