元祖股份: 元祖股份2024年度董事会工作报告

Core Viewpoint - The company reported a decline in net profit for 2024, with a focus on maintaining quality and safety in its products while enhancing customer experience through personalized services and digital upgrades [1][2][3] Financial Performance - The net profit for 2024 was 248.75 million yuan, a decrease of 9.98% compared to the previous year, with net profit attributable to shareholders declining by 3.01% [1] Key Initiatives - The company emphasizes a "quality first, safety-based" philosophy, aiming for zero food safety incidents by implementing a comprehensive food safety control system across all operational stages [2] - Seven products were upgraded and eight new products were innovated during the reporting period, focusing on healthier ingredients and simplified recipes [2] Membership and Customer Engagement - As of December 31, 2024, the company had over 12.88 million members, providing personalized services and exclusive benefits to enhance customer loyalty and satisfaction [3] Production and Logistics Efficiency - The company adopted a modified Toyota Production System to optimize production efficiency, reduce inventory costs, and ensure high-quality standards throughout the production process [4][5] Board Operations - The board held six meetings during the reporting period, adhering to legal and regulatory requirements, and ensuring effective decision-making processes [6][9] Governance and Compliance - The company maintains a robust internal control system and actively engages independent directors to ensure compliance and protect shareholder interests [10] Future Plans - The company aims to strengthen brand recognition and market penetration through targeted marketing strategies and seasonal product offerings [12][13] - A commitment to food safety and quality will be prioritized, with plans to implement digital inspection systems and enhance supply chain transparency [14]