3 6 Ke·2025-03-25 11:27Core Insights - BYD has become the largest electric vehicle manufacturer in China, achieving a record sales volume of 4.2721 million units in 2024, which is a 41.26% year-on-year increase [2][4] - The company's revenue reached 777.102 billion yuan, surpassing Tesla's revenue for the same period [7] - BYD's automotive gross margin stands at 22.31%, indicating strong cost control and efficiency in its operations [12] Sales Performance - BYD's sales target of 3.6 million units for 2024 was exceeded by over 600,000 units, with an average daily delivery of approximately 12,000 vehicles [2][4] - The company captured a 33.2% market share in China's new energy vehicle sector, equating to one in every three electric vehicles sold being a BYD [4] Financial Metrics - BYD's total revenue for 2024 was 777.102 billion yuan, reflecting a 29.02% increase year-on-year [7] - The automotive segment generated 617.382 billion yuan, accounting for 79.4% of total revenue, with an average selling price of approximately 145,000 yuan per vehicle [9] - The net profit attributable to shareholders was 40.254 billion yuan, a 34% increase, translating to a daily profit of 110 million yuan [14] Research and Development - BYD invested 54.16 billion yuan in R&D in 2024, representing 7% of total revenue, with a daily expenditure of 15 million yuan [18] - The R&D workforce grew by 18.7% to 122,000 employees, enhancing the company's technological capabilities [20] Technological Advancements - BYD introduced the Super e-platform and "Megawatt Flash Charge" technology, significantly improving charging speed and efficiency [22] - The company plans to establish 4,000 ultra-fast charging stations across the country, enhancing its infrastructure for electric vehicles [24] Market Strategy - BYD's strategy focuses on value addition rather than price competition, with new models launched without increasing prices [31] - The company is also expanding its presence in international markets, with overseas sales reaching approximately 414,700 units, a 71% increase year-on-year [30]