“公园式”商场，在这座一线城市火了

Core Viewpoint - The emergence of "park-style" shopping malls in Shenzhen represents a significant shift in retail design, integrating nature and commercial spaces to enhance customer experience and attract younger demographics [1][15][22]. Group 1: Characteristics of "Park-Style" Malls - "Park-style" malls, such as Dayun Tiandi, feature open street designs that incorporate natural elements, creating a vibrant environment with lakes and greenery [2][5]. - These malls often include live animals, such as black swans and deer, enhancing the natural experience for visitors [2]. - Other examples include the Sakata Vanke Plaza, which resembles a large botanical garden, and commercial areas like Happy Coast that seamlessly blend shopping with coastal parks [5][8][10]. Group 2: Factors Contributing to the Trend - Shenzhen's high number of parks and green spaces, totaling 1,320 by the end of 2024, supports the development of these malls [15]. - The city's favorable climate, with an average annual temperature of 23.3°C, allows for year-round outdoor activities [16]. - The young demographic in Shenzhen, with an average age of 32.5 years, drives the demand for innovative shopping experiences that combine leisure and retail [15][18]. Group 3: Economic and Policy Considerations - The construction and operation of "park-style" malls require significant investment, with projects like Sakata Vanke Plaza dedicating 27,000 square meters for natural and public spaces [21]. - Shenzhen's supportive policies, such as the recently passed Park Regulations, encourage the integration of commercial activities within park spaces, facilitating the growth of these malls [22][23]. - Successful examples in Shenzhen may inspire similar developments in other cities, provided they can manage costs and attract sufficient foot traffic [21][22].