Core Viewpoint - Dong Zheng, spokesperson for Dongfang Zhenxuan, announced the launch of the "Transparent Factory" plan, aimed at enhancing food safety awareness and transparency in the production of self-operated products [3][4] Group 1: Product Launch and Features - Dongfang Zhenxuan held its first self-operated product launch event in Beijing for 2025, introducing the "Transparent Factory" initiative [3] - The company plans to conduct more source tracing live broadcasts this year, inviting the public to monitor the safety and transparency of its self-operated products [3] - The self-operated shrimp product will not contain water-retaining agents, with the ingredient list consisting solely of shrimp and water [3] Group 2: Consumer Engagement and Safety Measures - The company has conducted 427 tests on raw materials and finished products since 2024, averaging one test per day [3] - The first source tracing live broadcast took place on March 18, showcasing the clean water quality in shrimp farming [3] - Dongfang Zhenxuan's self-operated products have achieved over 210 million sales and a customer base of 30.86 million [4] Group 3: Future Plans and Commitment - The "Transparent Factory" plan will include 145 source tracing live broadcasts in 2024, further promoting transparency in the production process [4] - Dong Zheng emphasized the importance of showcasing safety standards and raw material quality to consumers, given the health implications of food products [4]
东方甄选推出自营产品“透明工厂”计划