WLY(SZ:000858) Xin Hua Cai Jing·2025-03-26 02:45Core Insights - The 112th National Sugar and Wine Products Trade Fair, held in Chengdu, showcased Wuliangye's innovative product matrix and cultural expressions, aiming to stimulate consumer vitality in the liquor market [3][4] - The event, celebrating its 70th anniversary, featured over 6,600 exhibitors and an exhibition area of 325,000 square meters, highlighting a new model that integrates exhibitions with city-wide activities to enhance consumer engagement [3][4] Company Highlights - Wuliangye's exhibition emphasized the "He Mei" cultural concept, showcasing its rich history and craftsmanship through various product displays, including the eighth generation of Wuliangye and other culturally significant products [4][5] - The brand's exhibition hall served as a key platform for demonstrating its commitment to quality and innovation, featuring a blend of traditional and modern design elements [4] Market Engagement - Wuliangye leveraged online consumption opportunities by setting up live streaming sessions during the trade fair, promoting products like the eighth generation Wuliangye and enhancing consumer interaction [5] - The company is focused on improving consumer rights and experiences by establishing a customer service center and free identification service stations across the country [5]