WLY(SZ:000858) Cai Jing Wang·2025-03-26 07:24Core Viewpoint - Wuliangye has integrated a live streaming room into its exhibition space at the 112th National Sugar and Wine Products Trade Fair, enhancing consumer interaction and engagement while showcasing its diverse product offerings [3][5][9] Group 1: Event Participation - The 112th National Sugar and Wine Products Trade Fair commenced on March 25 in Chengdu, with Wuliangye's booth located at a prime position in the Century City International Exhibition Center [3] - Wuliangye is actively participating in the fair, conducting live streams daily from 9 AM to 6 PM, and offering various gifts and prizes to viewers [3][5] Group 2: Product Display - Wuliangye's exhibition features a rich product matrix, including the eighth generation of Wuliangye, various alcohol degrees, and cultural products like zodiac-themed wines, showcasing the brand's innovation and cultural heritage [5][7] - The booth design emphasizes historical heritage, featuring a three-dimensional display of the "Old Cellar Group" to narrate the brand's cultural legacy and craftsmanship [7] Group 3: Brand Strategy - Wuliangye aims to enhance brand influence and market competitiveness by providing quality products and services, while also focusing on consumer rights protection [9] - The company is committed to deepening brand value through cultural foundations and innovation, reflecting a strong confidence in high-quality development amidst evolving consumer sovereignty [9]