华润置地毛利率创五年新低，房开主业盈利能力受限

Core Insights - China Resources Land reported a total revenue of 278.8 billion yuan for 2024, an increase of 11% year-on-year, but core net profit decreased by 8.5% to approximately 25.4 billion yuan, with a comprehensive gross margin of 21.6%, marking a five-year low [1][2] Group 1: Business Performance - The development and sales segment generated revenue of 237.15 billion yuan, up 11.8% year-on-year, while recurring business revenue totaled 41.65 billion yuan, a 6.6% increase, accounting for 14.9% of total revenue [1] - Recurring business core net profit grew by 8.2% to 10.3 billion yuan, surpassing the 10 billion yuan mark for the first time, with its contribution to total core net profit rising by 6.3 percentage points to 40.7% [2] - The gross margin for the development and sales business fell to 16.8%, a decline of nearly 4 percentage points year-on-year, despite a 24.3% increase in average settlement price to 22,000 yuan per square meter [2] Group 2: Market Position and Strategy - The company achieved a contracted sales amount of 261.1 billion yuan in 2024, a decrease of 15% year-on-year, but improved its industry ranking to third [3] - China Resources Land maintained strong investment activity, acquiring 29 new projects with a total land reserve area of approximately 3.93 million square meters and an equity investment of 52.6 billion yuan [3] - The company focuses on investment in first and second-tier cities, with 94% of new investments in these areas, and 72% in core cities like Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou [3] Group 3: Future Outlook - The company plans to adhere to a principle of financial prudence, ensuring cash flow safety while optimizing land reserve structure through a "three adjustments" strategy [3] - The real estate market is showing signs of recovery, with increased visitor numbers and supportive policies expected to stabilize the market [4]