ZHIHU(US:ZH) Sou Hu Cai Jing·2025-03-26 08:57Core Insights - Zhihu achieved its first quarterly profit in Q4 2024, with a net profit of RMB 86.4 million, compared to a net loss of RMB 103.1 million in the same quarter of 2023 [1][2] - The adjusted net profit for Q4 2024 was RMB 97.1 million, a significant improvement from an adjusted net loss of RMB 91.3 million in Q4 2023 [1] - The average monthly active users reached 81.4 million in Q4 2024, while the average monthly subscription members were 14.1 million [1] Financial Performance - Total revenue for the year 2024 was RMB 3.599 billion, a decrease of 14.5% year-on-year [2] - Gross margin improved from 54.7% in 2023 to 60.6% in 2024 [2] - The net loss for 2024 was RMB 169 million, a reduction of 79.9% compared to a net loss of RMB 839 million in 2023 [2] - Adjusted net loss for 2024 was RMB 96.3 million, narrowing by 85.4% from RMB 659 million in 2023 [2] Operational Highlights - Zhihu's community ecosystem has been optimized, leading to improved user engagement and creator activity [1] - The company is investing in AI applications to enhance user interaction and strengthen its competitive advantage [1]