MENGNIU DAIRY(02319) 财经网·2025-03-26 15:15Core Viewpoint - Mengniu Dairy reported a revenue of RMB 886.7 billion for 2024, a decrease of 10.1% year-on-year, while the gross margin improved to 39.6% due to a decline in raw milk prices, reflecting a strategic focus on enhancing quality and efficiency amidst industry challenges [1][4]. Financial Performance - Revenue for 2024 was RMB 886.7 billion, down 10.1% year-on-year [1]. - Gross margin increased by 2.4 percentage points to 39.6% [1]. - Operating profit reached RMB 72.6 billion, with an operating profit margin of 8.2%, up 1.9 percentage points year-on-year [1]. Business Segments - Liquid Milk Business: Revenue from external customers was RMB 73.1 billion, with a focus on high-value and personalized products [2]. - Ice Cream Business: Revenue was RMB 5.2 billion, facing challenges from high competition and inventory levels [2]. - Milk Powder Business: Revenue was RMB 3.3 billion, with a negative performance noted [2]. - Cheese Business: Revenue was RMB 4.3 billion, showing a stable performance [2]. Market Strategy - The company is expanding its product categories and enhancing its B2B channels, focusing on professional dairy products [4]. - Mengniu is adapting to consumer trends by promoting high-quality, personalized products and leveraging digital transformation for better supply chain management [4][5]. - The company is also deepening its engagement in the B2B sector, forming strategic partnerships with various food and beverage brands [5][6]. Channel Development - The liquid milk division is targeting lower-tier markets to increase market share and improve service penetration [5]. - The ice cream division is adjusting its strategy to enhance brand presence and product innovation, while also exploring new retail models [7]. - Mengniu's fresh milk segment has maintained its market leadership, achieving growth despite industry challenges [6].