泡泡玛特王宁：像抖音一样运营IP ，不会为了AI而AI

Core Insights - The company reported a revenue of 13.04 billion yuan for 2024, representing a year-on-year growth of 106.9% [1] - Adjusted net profit reached 3.4 billion yuan, with a significant increase of 185.9% compared to the previous year [1] - Domestic revenue was 7.97 billion yuan, growing by 52.3%, while overseas and Hong Kong, Macau, and Taiwan revenue surged to 5.07 billion yuan, marking a 375.2% increase [1] Revenue Breakdown - Domestic revenue accounted for 79.7 billion yuan, reflecting a growth of 52.3% [1] - Overseas revenue reached 50.7 billion yuan, contributing 38.9% to total revenue, with expectations for this segment to exceed 50% in the coming year [1] Product and Market Strategy - The CEO highlighted the explosive growth in overseas markets, particularly in Europe, with a new store in Barcelona attracting long queues of local customers [1] - The COO acknowledged challenges in supply chain management due to high demand, indicating efforts to optimize production processes [1] IP Management and Investment - The company employs a platform-based approach to resource allocation for IPs, aiming for higher efficiency in investment compared to traditional IP companies [1] - The CEO expressed confidence in the longevity of their IPs, comparing them to established global brands like Hello Kitty and Disney [1] AI Integration - The CEO discussed the role of AI in enhancing internal management processes but emphasized that product development should not be solely driven by AI [1] - The focus remains on operational value rather than creating AI-driven products that may not align with current market needs [1]