Yanghe(SZ:002304) Zheng Quan Ri Bao·2025-03-27 07:44Core Viewpoint - Jiangsu Yanghe Brewery Co., Ltd. has launched its upgraded products, the seventh generation of Hai Zhi Lan and Yanghe Gao Xian light bottle liquor, aiming to enhance its market position and consumer connection in the competitive liquor industry [2][3]. Product Strategy Upgrade - The seventh generation of Hai Zhi Lan has been designed with a new "exploration blue" color to convey a spirit of innovation, while maintaining the classic Mei bottle design with added wave relief at the bottom for a refined aesthetic [3]. - Hai Zhi Lan has achieved annual sales exceeding 100 million bottles and annual revenue surpassing 10 billion yuan, establishing itself as a "national classic" in the liquor market [2][3]. Market Positioning - Yanghe Gao Xian light bottle liquor is positioned to offer "the quality of famous liquor, the convenience of light bottles, and a consumer-friendly price," aiming to create a differentiated competitive edge in the market [3]. - The dual strategy of Yanghe Brewery focuses on leveraging production capacity and base liquor reserves to initiate a "quality revolution" in the mass liquor market, aiming to balance price and quality through supply chain advantages [3].